Marketing Strategy & Positioning
Define your unique selling proposition and positioning, and nail both top- and bottom-funnel messaging.
Learn More →A unified approach to strategy, CRM, paid media and analytics that creates consistency, predictability and sustainable growth.
Ready to better understand how consumer behavior can impact your marketing strategies?
I help you build systems that turn raw data into actionable insights, so every decision moves your business forward. From tracking the right metrics to understanding customer behavior, we'll create a foundation that makes growth trackable.
Explore ServicesI am truly grateful for Tiana. She gets me and my peeps and consistently creates posts that feel like me. And our audience continues to grow. Deep bow.
Tiana is an incredible addition to any team and I cannot recommend her enough. She's everything you need for your company to succeed – the prototype others should try to hire to take their company from 0–1.
I have no doubt that Tiana will be an amazing asset in any role she takes on because of her knowledge and enthusiasm for the digital world. She is a creative problem solver and isn't afraid to try new ideas and approaches.
Working with Tiana has been amazing. Her expertise and knowledge in backend marketing have been invaluable. She helped me grow my business in areas I couldn't focus on while juggling so many roles as a small business owner.
I worked with Tiana for over a year as a startup founder, where we needed a talented marketing professional to help build our brand from the ground up. As a software business, we make decisions based on data, and Tiana consistently delivered measurable results.
Growth stage businesses that need systems & structure
Define your unique selling proposition and positioning, and nail both top- and bottom-funnel messaging.
Learn More →Build and optimize Meta and Google Ads campaigns with clear media spend strategy, scaling plans, and prioritization.
Learn More →Map the full customer lifecycle, optimize key touchpoints, and establish nurture flows and cadences designed to convert.
Learn More →Set up GA4 and GTM, clean UTM tracking, and build CRM and revenue dashboards that make performance unmissable.
Learn More →Everything you need to know about working with a marketing strategist.
A marketing strategist is a professional who develops comprehensive marketing plans based on data, consumer behavior, and business goals. Unlike a marketing manager who executes tasks, a strategist focuses on the "why" and "how" behind your marketing efforts.
They analyze your market position, identify growth opportunities, and create actionable strategies that align your marketing systems with revenue goals—so you're not just busy, you're building something that works.
A digital marketing strategist specializes in online channels—paid media, SEO, social media, email marketing, and analytics. They connect the dots between all your digital touchpoints to create a cohesive customer journey.
This means your paid ads, organic content, email campaigns, and website all work together strategically, rather than operating in silos. The result? Better ROI and a marketing engine that actually drives growth.
A marketing strategist audits your current marketing systems, identifies what's working (and what's wasting money), then builds a strategic roadmap tailored to your business goals.
This includes: competitor analysis, customer journey mapping, channel strategy, messaging frameworks, conversion optimization, analytics setup, and campaign planning. The focus is always on sustainable, data-driven growth—not one-off tactics.
A content marketing strategist plans, creates, and distributes content that attracts, educates, and converts your ideal customers. This goes beyond just "posting on social media"—it's about building a content ecosystem that supports your entire sales funnel.
They develop editorial calendars, SEO strategies, messaging frameworks, and content distribution plans that position you as an authority while driving measurable business results.
You should consider a fractional CMO if you need senior-level marketing leadership but don't have the budget or workload for a full-time executive.
This is ideal for businesses that are scaling, launching new products, or struggling with disconnected marketing efforts. A fractional CMO brings executive-level strategy, team leadership, and accountability—without the $200K+ salary of a full-time hire.
A fractional CMO gives you high-level strategic expertise at a fraction of the cost. You get executive-level thinking, systems building, and strategic oversight without committing to a full-time salary, benefits, and equity.
Most growing businesses don't need a CMO working 40 hours a week—they need focused, strategic input that drives results. Fractional arrangements let you scale up or down based on your needs and budget.
A fractional CMO typically works with you on a retainer or project basis, dedicating a set number of hours per week or month to your marketing strategy and execution oversight.
This includes: strategic planning sessions, team leadership, vendor management, performance tracking, and ongoing optimization. You get consistent, high-level guidance without the overhead of a full-time executive—just the strategic firepower you need, when you need it.
Start with a free strategy call where we'll discuss your business goals, current marketing challenges, and growth opportunities. No pressure, no sales pitch—just a real conversation about what's working and what's not.
From there, if we're a good fit, I'll create a custom proposal outlining how we can work together, what results to expect, and a clear roadmap for the first 90 days.