How I Became a
Marketing & Business
Development Strategist
I’ve always been drawn to patterns, people, and potential. I like working with data, I love working with people, and I care about helping others get where they want to go.
A Nontraditional Path with a Lot of Purpose
My background isn’t a straight line, but I’m thankful for every step that has shaped how I work today.
I got my degree in Public Health and Italian Studies from the University of Arizona, spent time living and working in Australia, and eventually found myself navigating a series of roles (field sales, customer service, project coordination, digital marketing) that pulled me into getting my Masters degree in Digital Audience Strategy and pursuing marketing, sales, and strategy as a career.
Along the way, I’ve learned how to remain flexible, adapt, lead, and build systems that support business growth. I’ve worked in startups, agencies, and internal teams, wearing a lot of hats…from video editor and PPC specialist, marketing strategist, sales leader, and business development manager. I’ve helped companies clarify their message, connect with their audience, and streamline the way they work.
Now, I work independently with startups, small businesses, and creators and continue to do just that! I prefer long-term collaborations where I can truly get to know the people and product, and help bring structure to ideas that deserve to grow.
In my free time, I volunteer with Forever Balboa Park, managing social media for the Balboa Park Carousel and contributing to the development of the Balboa Park Young Professionals Network.
Marketing Strategy and Business Development
I care about efficiency, structure, and making things work smarter. My teams know I prefer clarity over chaos and that I move fast, especially when it comes to prospects and pipeline. Some have called me “automation obsessed,” and they’re not entirely wrong…
I just know that our time is better spent on activity and actions that move your business forward, rather than operational bottlenecks.
With my background in public health, customer service, project coordination, digital strategy, marketing and sales, I understand how people make decisions. I’ve worked inside corporate systems, mid-sized businesses, lean startups, and small teams figuring it out as they go.
That carries into the marketing work I do now, whether I’m refining messaging, building automated workflows, or setting up lead systems that not only generate qualified leads, but that actually convert.
"Working with Tiana has been amazing for short. Her expertise and knowledge in the backend marketing space has been invaluable. She's helped me learn and build my business in areas I was unable to put the focus and learn by myself with so many hats that I already wear as a small business owner. Couldn't thank her enough for what she has done. Would recommend to any and all.
Vincent. D.
I am truly grateful for Tiana. She gets me and my peeps and consistently creates posts that feel like me. And our audience continues to grow. Deep bow.
Annie C.