Marketing Foundations
A free 4-week cohort for marketers and small business owners who want to round out their core marketing skills.
What You'll Learn
8 modules covering the full scope of marketing fundamentals, from strategy and planning through to execution and measurement.
Module 1: Strategy & Planning
Marketing strategy vs. tactics, audience research, positioning and messaging, customer journey mapping, and goal setting.
Module 2: The Marketing Funnel
Funnel stages, touchpoints, mapping your funnel, aligning content to each stage, and lead nurturing logic.
Module 3: Website & Conversion
Website structure best practices, hero sections, landing pages, conversion optimization, and A/B testing fundamentals.
Module 4: Analytics & Tracking
GA4 setup, Google Tag Manager, events and key events, UTM parameters, and building reports.
Module 5: SEO Fundamentals
How search works, Search Console setup, technical SEO, content SEO, and header structure.
Module 6: Paid Media
How paid advertising works, platform overview, campaign structure, budgeting basics, and reading paid metrics.
Module 7: Organic & Content
Content strategy, social media fundamentals, email basics, and distribution.
Module 8: Putting It Together
Marketing mix decisions, channel selection, integrated planning, and prioritization.
Who This Is For
- Small business owners who handle their own marketing and want a clearer sense of what to prioritize
- New marketers who want to build a solid foundation of core skills
- Experienced marketers who learned on the job and want to fill in the gaps
How It Works
Marketing Foundations is a 4-week cohort with 8 lessons (2 per week). Each week includes 1 hour of live class time plus about 2 hours of independent study.
You'll walk away with worksheets, practical exercises, and templates you can use in your own marketing.
The first cohort starts in January 2025. Join the waitlist to get notified when enrollment opens.
Tiana Liss
Growth Strategist & Founder, The Conversion Collective
I have 9+ years of experience in sales and marketing and a master's degree in digital strategy. I've worked agency side, in-house, and as a consultant across SaaS, financial services, real estate, and professional services.
This course covers what I wish I'd learned earlier instead of figuring it out as I went.
Get notified when enrollment opens