I've always been drawn to patterns, people, and potential. I like working with data, I love working with people, and I care about helping others get where they want to go.
I work with founders and growing teams who want to build a clear framework around their marketing strategy. You've tried a number of different marketing methods, run different campaign types, and hired multiple freelancers, but something still isn't in alignment.
My background spans B2B SaaS, professional services, real estate, and growing startups. I've managed six-figure ad budgets across Google, Meta, and LinkedIn, built reporting dashboards that teams use every week, optimized lead funnels, and developed positioning strategies that turned curious visitors into paying customers.
I don't just post to social media or run marketing campaigns. I think like an operator, connecting marketing strategy to your greater business goals. I spend time understanding how your marketing connects to sales, how data informs creative decision making, and how well structured systems and internal infrastructure can help you scale with intention.
"I work best with people who want a true partner in their growth, someone they can hand the keys to and trust to drive."
I build marketing frameworks based on data, best practices, and behavioral analysis. I help brands grow with intention, and I support teams to get from "great idea" to "this is working."
When I'm not building marketing systems, you'll find me with my rescue crew: my dog Rick and cats Kingman and Quin. I spend a lot of time running and skating the San Diego boardwalk, making digital collages (scroll down to see some 👇), going to live music, supporting local organizations, and hanging out with my family.
I'm also a perpetual student. I genuinely enjoy digging into new marketing topics, whether that's a new attribution model, an emerging platform, or a creative framework I haven't tried yet. The more I learn, the more I can bring to the people I work with.
A mix of strategic thinking, hands-on execution, and systems that hold up over time.
I help you figure out what makes you different, who you're for, and how to communicate it in a way that resonates with the people you're trying to reach.
From Google Ads to Meta to LinkedIn, I've managed campaigns that drive revenue and know how to optimize for ROI instead of vanity metrics.
CRM setup, funnel architecture, email workflows, and tracking that doesn't break. I build marketing infrastructure that scales without requiring constant oversight.
I turn messy data into dashboards your team will use, whether that's GA4 configuration, attribution modeling, or cohort analysis to show what's working and what's not.
I write copy that converts and guide creative that performs. I understand what makes people click, read, and buy, and I know how to test ideas until they work.
I don't need endless meetings or hand-holding to get started. Give me context, trust, and access, and I'll figure it out, communicate clearly, and deliver.
Here's how I work best and who I'm the right fit for.
If this sounds like you, let's talk. I'll walk you through your challenges, share what I'd recommend, and we can figure out together whether we're a good match. I prefer long-term collaborations where I can get to know the people and the product, and help bring structure to ideas that deserve to grow.
Book A Strategy CallA side hobby: People x Things x Places. Digital collages from my camera roll.
Brother x Asakusa Shrine x Tokyo
Brother x Shinjuku x Tokyo
Tiana x Cherry Blossom Festival x Mt Fuji
Sam x The Nat x Balboa Park
Family x Art Alive x Balboa Park
Seals x La Jolla Cove
Rainy Day x La Jolla Cove
Nick x Community x Barrio Logan
Maple Scone x Brick & Bell
Tiana x Sunny Boy Biscuit Co
Aura x Psychic Healing and Arts Fair
Swipe image to explore • Swipe edges for next