GA4 For Beginners: From Setup to Strategy
Learn to set up, configure, and use GA4 to draw inference and make data-backed decisions.
What You'll Learn
This course covers everything you need to get GA4 set up and running for a single website, from initial configuration through to building dashboards you can use to inform decisions.
Module 1: GA4 Setup
Creating a property, installing tracking code, basic configuration, and understanding how accounts, properties, and data streams work together.
Module 2: Google Tag Manager
Creating a container, installing GTM on your site, how tags, triggers, and variables work, and connecting GA4 to GTM.
Module 3: Event Tracking
How GA4 events work, enhanced measurement and automatic events, setting up custom events, and marking key events for conversion tracking.
Module 4: Navigating GA4
Interface overview, real-time reports, acquisition reports, engagement reports, and user reports.
Module 5: Analyzing Your Data
Key metrics like users, sessions, and engagement rate. Custom reports, comparisons and filters, and getting started with explorations.
Module 6: Looker Studio Dashboard
Connecting GA4 to Looker Studio, building a basic dashboard, which charts and metrics to include, and sharing with your team.
Who This Is For
- Marketers who have GA4 installed but don't know how to use it beyond checking traffic numbers
- Small business owners who want to understand what their website data is telling them
- Anyone who needs to set up tracking for a new website and wants to do it correctly from the start
How It Works
GA4 For Beginners is a self-paced course with video walkthroughs and written guides. Each module includes step-by-step instructions you can follow along with on your own site.
By the end, you'll have GA4 and Google Tag Manager properly configured, key events tracking your conversions, and a Looker Studio dashboard you can use to monitor performance.
Tiana Liss
Growth Strategist & Founder, The Conversion Collective
I have 9+ years of experience in sales and marketing and a master's degree in digital strategy. I've worked agency side, in-house, and as a consultant across SaaS, financial services, real estate, and professional services.
I've set up GA4 and Tag Manager for dozens of websites and built reporting dashboards for clients across different industries. This course walks through the same process I use with my own clients.
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