1
Page Structure
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Page has exactly one H1 tag
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H1 clearly describes what the page is about
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Headings follow logical hierarchy (H1 → H2 → H3)
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Headings aren't used just to make text bigger (use bold instead)
2
Keyword Targeting
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Primary keyword identified for this page
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Primary keyword appears in H1
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Primary keyword appears naturally in first 100 words
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Related terms and synonyms used throughout content
3
Title Tag & Meta Description
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Title tag is 50-60 characters
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Title tag includes primary keyword near the beginning
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Title tag is compelling and click-worthy
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Meta description is 150-160 characters
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Meta description includes a clear value proposition or call to action
Use a character counter to check your title and meta description length.
4
URL Slug
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URL slug is short and descriptive
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URL slug includes primary keyword
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URL uses hyphens between words (not underscores)
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URL is lowercase with no special characters
5
Images
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All images have descriptive alt text
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Alt text describes what's in the image (not keyword stuffing)
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Image file names are descriptive
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Images saved in web-friendly format (WebP, JPEG, or PNG)
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Images are compressed before uploading
Squoosh (by Google) handles both compression and WebP conversion.
6
Internal Linking
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Page links to at least 2-3 related pages on your site
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Anchor text is descriptive (not "click here")
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Older relevant posts updated to link to this new page
7
Before Publishing
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Page previewed on mobile
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All links tested and working
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Proofread for typos and errors
Step away for a few minutes, then review with fresh eyes.
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