Research-driven strategy, positioning frameworks, and go-to-market plans that turn your marketing efforts into a coordinated growth engine.
Marketing strategy builds the foundation that makes your day to day execution more effective. It includes market research, competitive analysis, audience segmentation, positioning development, channel strategy, and go-to-market planning. Instead of assuming what might work, you get a research-backed roadmap that aligns your team and resources around the highest-impact opportunities.
Many businesses struggle with marketing because they jump straight to trying a bunch of different marketing methods without creating a strategic foundation. They run ads without understanding their positioning or how to effectively target their core audience. They create content without knowing what resonates or where to reach them. Or possibly even chase channels without prioritizing based on data or budget. A strong marketing strategy is what creates alignment of all your efforts to execute effectively.
The difference between having a strategy and winging it? Without strategy, you're throwing resources at whatever feels urgent. With strategy, every campaign, hire, and budget decision ladders up to clear business objectives. You can measure what's working and validate your decisions.
Whether you need help with positioning, competitive differentiation, go-to-market planning, or building a marketing roadmap, I work with you to create a strategic framework to turn scattered efforts into coordinated growth.
Everything you need to build a marketing strategy that drives sustainable growth.
Deep dive into your market landscape, customer behavior, industry trends, and growth opportunities. Includes quantitative data analysis and qualitative insights to inform strategic decisions.
Comprehensive competitive analysis examining positioning, messaging, channel strategies, pricing, and market perception. Identifies differentiation and gap opportunities.
Clear positioning statement, value propositions, and messaging architecture that differentiates you in the market and resonates with your ideal customers across all touchpoints.
Data-driven customer segmentation, buyer personas, and journey mapping. Understand who to target, what they care about, and how they make purchasing decisions.
Prioritized channel recommendations based on audience behavior, competitive landscape, and resource constraints. Know exactly where to invest and what to expect from each channel.
Phased execution plan with timelines, milestones, resource requirements, and KPIs. A clear path from strategy to implementation with built-in measurement frameworks.
You've found product-market fit but need a scalable marketing strategy. You're moving beyond founder-led sales and need systematic demand generation that doesn't depend on any single person.
You're expanding into new verticals, geographies, or customer segments. You need research-backed positioning and go-to-market planning to succeed in unfamiliar territory.
Your market is getting crowded and differentiation is harder. You need sharper positioning, clearer messaging, and a channel strategy that doesn't just compete on price.
Your marketing team is execution-focused but lacks strategic direction. You need someone to set the vision, prioritize initiatives, and align marketing with business objectives.
You need to articulate your market opportunity, competitive positioning, and growth strategy to investors. A documented strategy strengthens your pitch and due diligence materials.
A proven framework for developing marketing strategy that drives measurable results.
It starts with deep immersion in your business, market, and goals. This includes stakeholder interviews, existing data review, customer research, and competitive landscape analysis. The goal is understanding your situation completely before making recommendations.
Then we will conduct primary and secondary research, analyze market data, map the competitive landscape, and synthesize findings into actionable insights. This phase builds the evidence base for strategic recommendations.
Next is to develop positioning frameworks, messaging architecture, channel strategy, and prioritized initiatives. This includes workshops with your team to pressure-test ideas and build alignment around the strategic direction.
You will receive comprehensive strategy documentation and a phased execution roadmap. Includes a working session to walk through deliverables and answer questions from your team.
Everything you need to know about this service.
A marketing strategy engagement includes market research, competitive analysis, audience segmentation, positioning framework development, channel strategy, messaging architecture, go-to-market planning, and a prioritized roadmap for execution.
Specific deliverables vary based on your needs, but you'll leave with a comprehensive strategic foundation and clear next steps for implementation.
Most strategy engagements take 4-8 weeks from kickoff to final deliverables. This includes discovery sessions, research and analysis, framework development, stakeholder workshops, and documentation.
Timeline depends on scope, access to stakeholders, and complexity of your market. Accelerated timelines are possible for well-defined projects with responsive teams.
Both strategy and execution support are available. Many engagements are strategy-only, delivering a comprehensive playbook that your internal team or agency partners can execute.
Others include ongoing advisory support, fractional CMO arrangements, or hands-on implementation help for specific initiatives. It is possible to scope the engagement based on what you need.
Strategy work complements internal teams rather than replacing them. Many marketing teams are execution-focused and lack bandwidth for strategic thinking. External strategy support provides the frameworks, research, and prioritization that help teams execute more effectively.
I'll work closely with your team throughout the engagement, building alignment and transferring knowledge so they can own the strategy going forward.
Competitive analysis examines positioning, messaging, channel presence, content strategy, pricing, and market perception across your competitive set. This includes both direct competitors and adjacent players who compete for your audience's attention.
Beyond mapping what competitors do, they identifying differentiation opportunities, missing gaps, and strategic white space you can own.
Most strategy engagements range from $5,000-$25,000 depending on scope, complexity, and deliverables. This includes research, workshops, strategy development, documentation, and presentations.
Ongoing advisory or fractional CMO arrangements are priced separately based on time commitment. You will receive a detailed proposal after discovery so you know exactly what you're getting.