Strategic paid media across Google, Meta, LinkedIn, and YouTube built with tracking, optimization, and systems designed to scale.
Paid media management handles everything from campaign setup and audience targeting to creative development, conversion tracking, and ongoing optimization across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
Businesses often struggle with paid advertising because they lack the time, expertise, or infrastructure to run multi-channel campaigns effectively. Professional paid media management builds, monitors, and optimizes campaigns so you stop burning budget.
The difference between DIY and managed paid media? DIY often leads to high costs per acquisition, poor targeting, and wasted spend across disconnected platforms. Professional management provides data-driven decisions, proper conversion tracking setup, for campaigns tested and designed to scale.
If you need help with Google Ads, Meta campaigns, LinkedIn lead gen, or YouTube advertising, I handle the technical complexity and cross-channel strategy so you can focus on the other parts of growing your business.
Everything you need to run profitable campaigns across Google, Meta, LinkedIn, and YouTube.
Cross-platform campaign architecture, audience research, channel selection, and account setup across Google Ads, Meta, LinkedIn, and YouTube built for performance and scalability.
Unified tracking setup across all platforms with GA4 integration, conversion event configuration, and attribution modeling so you know exactly what's driving revenue.
Platform-specific ad creative, copywriting, A/B testing frameworks, and iterative design optimization tailored to each channel's best practices and audience behavior.
Weekly bid adjustments, audience refinement, creative rotation, budget allocation across channels, and performance tuning to maximize ROAS and lower CPA.
Unified dashboards tracking KPIs like CPA, ROAS, conversion rate, and channel contribution with actionable insights and strategic recommendations.
Roadmap for expanding successful campaigns, testing new platforms, increasing budgets efficiently, and diversifying acquisition channels as performance proves out.
You need qualified leads at scale, not just clicks. Your LTV supports paid acquisition, and you're ready to test channels beyond organic.
You have proven product-market fit and margins that support paid media. You want to scale beyond Meta and diversify acquisition channels.
You're spending on paid ads but not seeing consistent ROI. You need better targeting, conversion tracking, and multi-channel strategy to lower CPA and increase lead quality.
You have runway and need to prove acquisition channels fast. You're looking for strategic execution across multiple platforms, not another agency that just spends your budget.
Your team knows your business, but paid media management across Google, Meta, and LinkedIn isn't their strength. You need reliable, results-driven help without hiring full-time.
A proven process for launching and scaling profitable paid media campaigns.
It starts with an analysis of your current campaigns (if any), review conversion tracking setup, assess competitive landscape, and identify quick wins. If you're starting fresh, we map out account structure and targeting strategy.
Then we will build a campaign structure across selected platforms, set up unified conversion tracking in GA4, configure pixel and event tagging, develop platform-specific creative and copy, and establish centralized reporting dashboards. This phase ensures we're measuring the necessary key data points.
Campaigns go live with close monitoring across all channels. We will adjust bids, refine targeting and audiences, test ad variations and creative formats, optimize for conversions, and reallocate budget based on performance. The first 30-60 days focus on data collection and tuning.
Once campaigns prove profitable, we will implement scaling strategies, expand to new audiences and placements, increase budgets strategically across top-performing channels, and provide monthly performance reports with cross-channel insights and growth recommendations.
Everything you need to know about this service.
Paid media management services include multi-channel campaign setup, audience research and targeting, ad creative development, conversion tracking configuration across platforms, ongoing optimization, budget management, A/B testing, and monthly performance reporting.
You don't need to worry about the technical work across Google Ads, Meta, LinkedIn, YouTube, and other channels so you can focus on closing leads and growing your business.
Unified conversion tracking is set up by configuring platform-specific pixels (Meta Pixel, Google Ads conversion actions, LinkedIn Insight Tag), integrating with Google Analytics 4 for cross-channel attribution, and implementing event tagging through Google Tag Manager.
Proper tracking setup is critical—without it, you're flying blind. We'll validate that all conversions fire correctly before launching campaigns.
It is typically recommended to have a minimum ad spend of $3,000–$8,000/month across platforms to gather meaningful data and optimize effectively. This allows for testing across 2-3 channels (e.g., Google Ads + Meta) with enough volume to make data-driven decisions.
Lower budgets can work for very niche audiences, but most B2B and e-commerce campaigns need sufficient spend to test, learn, and scale profitably.
Initial data and optimization typically happen in the first 30-60 days. Some campaigns start generating leads immediately, but it takes time to refine targeting, test creative variations, and lower cost per acquisition across channels.
Sustainable, scalable performance usually emerges around month 3 as algorithms learn and budgets shift to top performers. Patience in the early phase pays off long-term.
It depends on your audience, offer, and business model. Google Ads works well for high-intent search traffic. Meta (Facebook/Instagram) excels for visual products and retargeting. LinkedIn is ideal for B2B and enterprise sales. YouTube drives awareness and consideration.
It is recommended to start with 1-2 channels, proving ROI, then expanding strategically based on performance data.
Both creative production and campaign management can be taken care of so you don't have to. I'll develop ad copy, static image ads, carousel designs, and video scripts tailored to each platform. For more complex video production or brand photoshoots, I can either manage that in-house or coordinate with your existing creative team.
Either way, your ads are platform-optimized and performance-driven, not just pretty.